Launch of “Heyrice” and Corporate Design

Luen Yick Food Products Company Limited

“Heyrice” is a new brand in the rice industry. A corporate identity, with different lines of product using unique colour tone and creative mascot, was developed to cope with the marketing and promotion plan.

What we do

Our team is responsible for building up the corporate identity and marketing direction, together with corresponding concept development, logo and mascot artwork creation, as well as marketing material layout design. POSM including packaging in various capacities, vouchers and social media artwork were created.


Luen Yick Food Products Company Limited

  • Logo design
  • Characters design
  • Corporate Identity design
Heyrice Corporate Identity

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